Most properties in the UK and Europe still lack a proper real estate video, whereas the vast majority of e-commerce websites have largely adopted and understood the value of video production.
And yet as far as marketing goes, the interest is real and we see agencies with a dedicated video marketing strategy stand out hugely. Our clients tend to attract organic views across social media and YouTube almost effortlessly.
It's not just about your buyers. Offering video as a default might just be the tool that makes you more attractive to potential sellers too.
The lack of integrated video marketing is a shame. It's an opportunity to shine across web and social media and - we believe - a wasted opportunity given that properties are such a high value asset, especially compared to the cost of video production.
Be it just to attract more and better listings.
We're also experienced photographers. Aerial videography also comes as a standard (more on that below), After all, it makes much more sense to do it all in one go and maximise our time on site to produce as much content as possible.
As of January 2023, we have decided to focus on sustainability in the built environment - in particular promoting smart, sustainable cities and affordable housing.
Since we have developed very specialised skills in the sector of luxury real estate videos (alongside a network of talented videographers across the UK and Europe), we wouldn't want that expertise to go to waste, would we?
So, we have decided that any revenue from this activity would go directly to fund our sustainable activities: new campaigns, promoting Carbon Literacy, supporting charities, developing new sustainability books and so on.
We've tried using 3D mapping for properties but have found that it doesn't compare. It has its uses, but it works better at the conversion stage, when people already know that they like the property.
Why? It's all about user experience.
It's a tool that requires constant interaction. A bit exhausting for your users, especially if you consider having to look at dozens and dozens of properties.
A video lets you take the viewer on a journey.
Kick back, relax and enjoy the show. This is the very reason why 360 video still hasn't taken off.
We offer affordable real estate videography packages for most budgets, starting at £1,400 for most 4-5 bedroom properties.
Videography for luxury properties tend to cost somewhere between £1,400-£3,000.
This includes filming, editing and 2 revisions. We will soon add specific packages to this page to give you a clearer view of what you get for each price bracket.
The cost will depend on your requirements, whether it's adding time-lapses, actors, complex scenes, 3D/animated text, etc. For luxury real estate videography and larger properties, we usually require more time to cover the place in detail.
Re-shoots are also a big driver of cost, so it's important to plan ahead properly to avoid wasting resources. However, we understand that some things are be out of our control and we're always happy to provide a re-shoot - at a discounted cost.