An energising, powerful trailer for an epic shelter-building and fundraising challenge aimed at housebuilding professionals in the UK. The challenge was organised by Habitat for Humanity Great Britain.
The advert was used for a social media advertising campaign that ran for 6 months. It was produced in square and 9:16 formats too and helped recruit over 40 participating companies to the event, raising ovet £65,000.
If you want to see more of the event itself and some of the shelters being put together, check out this thank you video we produced for all the participants a few years back: