A new online shop for dogs

Rather than going for the so-called "serious" ones such as Drupal or Wordpress, we managed to actually do a much better job for much cheaper.

To people who say it isn't a real professional solution, we say "if it's good enough for businesses valued a USD +1 billion (like GymShark)", it's good enough for us!

I present to you the Kennel Club's online shop.

Web design & e-commerce for dogs

For those of you not familiar with it, the KC (as it's known internally) is the UK’s largest institution dedicated to protecting and promoting the health and welfare of all dogs. They register all pedigree dogs in the country (as well as some crossbreeds) and are a main source of education, experience and advice on puppy buying, dog health, dog training and dog breeding.

Their online shop needed to span very different product categories (publications, memberships, rosettes, events, etc) and include application forms with payments which we used third party plugins for.

We also wanted a design that provided a "super-menu" or "mega-menu" (as they're often known as), which could provide a quick overview of the whole product range with a large dropdown. This also makes the content structures a lot easier to determine and in turn will help SEO in the future by ensuring that all new content is well categorised and optimised. Servers on Shopify are blazing fast and the infrastructure is top-notch.

Happy browsing!