Documentary production

benefits of producing a documentary: The soft sell

Documentaries are an excellent opportunity to share the story of your organisation, your people, and the community around you. It can be utilised to educate audiences about a particular issue or celebrate milestones and achievements. 

The medium can bring a human element to your marketing strategy. It’s not a sales pitch that shoves a bunch of features and benefits in the audience’s face. It’s a much softer approach that turns the individuals in the documentary into storytellers.

"Brands like Yeti, The North Face, and Patagonia have successfully used documentary films to establish an emotional connection with the audience and position the brands as leaders in their industries​."

Your documentary is a campaign

Your audience buys into their narrative and engages with them on an emotional level. It can also be as formal or informal as you like. You might want a polished film that can be featured on the BBC or Netflix.

In that case, we can shoot your footage in 4K and meet the production standards of these institutions. Alternatively, you can opt for something rawer and more honest.

The important thing however is to treat the project as a whole campaign - for maximum effect.

Throughout the production, we provide a peak behind the scenes via photographs and short snippets for social media content. These assets are  the cornerstone of the campaign to build up noise about your documentary - but also to carry on its message beyond the original long format film.

Documentary video production costs

As a company, our documentary video production costs are varied. Not every documentary is the same, and there is no one size fits all solution.

Our smallest projects have started around £2,500 for short documentary-style web videos. But more often than not, we work in the £8k-25k mark with social media marketing content included. 

We are keen to workaround your budget – within what we can afford to do – so that everyone comes out happy.